Franchise Renewals -- You Want Me To Do What?
June 01, 2002
by Charles Modell
Co-Authored with Genevieve Beck
The 1970s and 1980s were boom years for franchising. Many of the long-term franchise agreements executed during those decades are now expiring. Often the franchisor and franchisee want to renew the relationship, but economic and competitive conditions may be very different at the time of renewal than they were at the beginning.
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